- New In
- Gifts Under €100
Synonymous with luxury and style, Prada's roots date back to 1913, when their first Milan shop quickly became a preeminent purveyor of fashionable wares to Italian and European elites. In the 1970s, the brand was passed on to the third generation, marked by the less conventional, more avant-garde vision championed by Miuccia Prada. It is this unapologetic creativity and ingenuity, combined with a tradition of quality and fine materials which have made Prada a mainstay of luxury fashion for over a century.