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Products from Super YAYA

Super YAYA

Lebanese Ivory Coast-based designer, Rym Beydoun launched Super Yaya in 2015 as a quest to redefine preconceived ideas of African fashion. Born in the Ivory Coast and with her training from Central Saint Martins, Beydoun draws influence from her roots, opting out of cliche motifs and rather, embraces an afrocosmic aesthetic through Africa-based line of slogan t-shirts. Since the early beginnings of Super Yaya, the brand is already leaving its mark with its explorations of cultural inheritance, nationalism, belonging, migration and timelessness. 

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